Kidlandia
Lauren initiated and and led the planning phases of a custom application built on top of an existing backend infrastructure for Kidlandia, an e-tailer specializing in personalized gifts for kids. The application included modular admin tools that enabled a non-technical team member the ability to add and edit content.
The modules could also be plugged in and re-used throughout the site. The application’s tools provided the flexibility to market a variety of branded merchandise and products, and offer promotions more effectively.
