In 2006 HLM Apparel acquired SizeAppeal.com, a retail apparel e-commerce store. The site had multiple issues ranging from no inventory tracking to poor customer service, including a backend that had not been improved since its launch in 2000. HLM Apparel needed a low cost solution that solved a number of issues while maintaining the flexibility to add functionality over time.
By selecting the out of the box e-commerce platform AspDotNetStorefront and hiring multiple third parties, I managed the entire shopping cart migration, redesign and re-launch of SizeAppeal.com. In addition, I successfully saved the company $40,000 in development costs.