Posts from the ‘E-Newsletters’ Category
Lauren managed the development and execution of all email marketing campaigns at SizeAppeal.com. She launched several successful campaigns including the Curvy Revolution Campaign, Rock Your Wardrobe, and Be the Next Face of Size Appeal modeling contest. The campaigns included deals, promotions, and a 10% incentive when signing up for the SizeAppeal.com newsletter.
Lauren grew the email list to over 65,000 subscribers. She raised open rates from 1% to 13% through list segmentation and by changing service providers.